Start-up Story
Elie Saab is said to have started designing at the age of nine.
SJ Atelier began with a simple wish. After twenty years as a fashion designer, I watched my four-year-old daughter cut fabric and make clothes for her dolls, and hoped she might grow into a designer like my favorite, Elie Saab.
While developing our curriculum, I discovered AI technology and its potential. I began researching AI design and created an online learning platform built around a curriculum combining AI and fashion.
Through our courses, we have met many learners and their dreams, and their stories have become part of SJ Atelier. Everyone has a beautiful dream, just as I did as a mother looking at my daughter after closing a twenty-year chapter in my career.
From a modest dream, SJ Atelier has grown to deliver AI design projects for Korean fashion companies and solo businesses. Beyond online education, we now develop curricula for a wide range of institutions and associations.
Every small step at SJ Atelier adds to our daily growth. Through AI, we will continue creating opportunities and guidance for people to pursue their own dreams.
KANG SEJUNG
– SJ Atelier CEO
Present
– CEO, SJ Atelier
– Fashion Design Service Provider, Gyeonggido Business & Science Accelerator
– Industrial Design Specialist Company, Korea Institute of Design Promotion (KIDP)
– Solo Creative Enterprise, Gyeonggi Job Foundation
– Adjunct Professor, Department of Fashion Design, Sungkyunkwan University
– Registered Instructor, National Human Resources Development Consortium (2025)
– AI Couture Artist
Education
– Fashion Design and Business Administration, Sungkyunkwan University
– Certified Colorist Engineer (2013)
Career
– Sejung and Mirae
– E-Land
– Columbia Sportswear
– Black Yak China
Head of Design, Marmot
– Descente Sportswear
