FW25 T’foal: Website Banners and Product Pages

When T’foal’s founder contacted me and I reviewed the product page, I hesitated over whether to take on the project.
Based only on the product page, I had too quickly assumed the products might disappoint.
The founder brought the clothes to our office. The designs were clean, and the fabric and construction quality were excellent.
When I commented that the quality was much better than the product images suggested, the founder explained that they used fabrics and factories serving international luxury brands. Here was excellent clothing held back by its imagery, and I wanted to help.
As a pilot, we developed a virtual model suited to T’foal and refreshed the product try-on imagery with a more expressive visual approach.
We also created website banners using the images the client particularly loved. 

We agreed to continue working together as partners under a formal MOU, building a lasting collaboration beyond individual design commissions.

SJ Atelier delivers high-quality work through trusted, mutually supportive, long-term relationships with a select group of clients.
We also aim to train AI fashion designers and involve them in brand collaboration projects. 

Visit the T’foal website > https://tfoal.com/shopinfo/company.html